A quick history

Smiggle, Australia’s hottest stationery brand, was born in 2003 when its founder noticed a gap in the market for colourful, fun, fashion-forward stationery. The first Smiggle store opened in South Yarra, Melbourne, and word spread fast about the bright pens, notebooks and gadgets that filled a tiny, but very special space. The concept took off and the company soon hit 20 stores, where it caught the eye of the Just Group – Australasia’s most exciting fashion & apparel retailer. Smiggle joined the strong portfolio of brands at the Just Group in August 2007 and has not looked back since! In December 2008 Smiggle jumped the seas and opened its first international store in New Zealand. It’s all part of the plan to be the world’s most famous stationery brand.

Our products

The product range is now bigger and better than ever, with the team at the Smiggle Design Lab drawing inspiration from all over the globe. Our ultimate goal is to inspire and develop the creative spirits of our customers, by delivering original, fun and affordable stationery. Smiggle products are all about great design and innovation, bold colour, quirky graphics, great value and most of all – giving our fans the tools they need to have fun!

Our stores

We think we’ve created a place that’s well worth a peek. It’s small, it’s not spacious, and it’s incredibly bright, with friendly and passionate Smigglers who will happily take you through the range. So come on in, experiment, explore, poke, prod and play, because a visit to our stores is just like a hug from your best friend. Where a smile meets a giggle, it’s the world’s greatest place.


  1. Danni
    Posted July 7, 2010 at 3:26 pm | Permalink


    Hi I’m Danni and I want to post a suggestion. For all the Smiggle members, can you give them something like a surprise present on their birthday? (cheaps like rubbers, pencils etc…) and I looooooooooove smiggle so that’s the reason I’m giving suggestions to help!

    Bye Now!!!!!!!!!!

    • caitlinn
      Posted July 16, 2010 at 3:57 pm | Permalink

      i would love that aswell danni

    • Sarah
      Posted October 1, 2010 at 3:23 pm | Permalink

      yea i really agree danni πŸ™‚

    • Posted December 21, 2010 at 12:55 pm | Permalink

      Yeah dannis right thumbs up!!!

  2. Issy
    Posted July 15, 2010 at 10:55 am | Permalink

    i absolutley luv smiggle. My friends and i are obbsessed. I luv Danni’s idea of a present for members on their b’day that would be awesome!

    • Posted August 2, 2010 at 4:51 pm | Permalink

      Hey im a smiggle fan to my friend Aden calls me a smiggleliggle fan.

      Its funny !!!!!!!!! :):):):):)

      Me and my friends all have smiggle i am growing my collection in pink.

      I am getting more smiggle stuff soon.

      Once again I love smiggle ssssssoooooo much !!!!!!!!

    • lauren
      Posted August 21, 2010 at 11:27 pm | Permalink

      yer u should totally give smiggle members a huge preasent on there BD (birthday)

      thz B+c:p (turn your head sideways at the thing before this message and…ITS A PERSON)

    • Sarah
      Posted September 30, 2010 at 3:31 pm | Permalink

      i really agree πŸ™‚

  3. Posted July 15, 2010 at 1:56 pm | Permalink

    Could you do a series of pics that we could choose from to use as a profile pic on facebook?

  4. Posted July 17, 2010 at 7:15 am | Permalink

    Hey guys

    I just have a few suggestions for some things you could make and then hopefully sell in smiggle stores across new zealand ok lets get started

    1. Smiggle lip gloss that smell like the smiggle products.

    2. Start making some new colours and smells i know that you have set colours but it would be great if you have some more in the background.

    3. Smiggle tshirts , hand bags etc it would be awesome!!!

    It would be great if my ideas come alive in the smiggle stores but make sure they come alive in palmerston north first hehe!

  5. Cat
    Posted July 22, 2010 at 8:33 am | Permalink

    I think it would be a great idea to give a little gift to smiggle members on their birthday.

    I have two suggestions for some things you could make:

    1. More scribble stationery

    2. More rubber designs

    It would be awesome if you could make all of our ideas come alive in smiggle stores across Australia and New Zealand.

    Thanks πŸ™‚

  6. Posted July 27, 2010 at 1:56 pm | Permalink

    sup, smiggle fans,
    i think its great idear that people who work at smiggle would get a little something. me and my friends love it!!! its always nice to walk into a store cause of the cheerful people who work there. BY ELLA

  7. Posted July 29, 2010 at 4:43 pm | Permalink

    hey guys I agree with danni for smiggle members birthdays you should send them a card with cheap stuff, I also have a suggestion mabye you could put some more printable fun stuff on the website!


  8. Posted August 2, 2010 at 4:46 pm | Permalink

    Smiggle is so cool:)

    I love smiggle sssooo much !!!!!!

  9. Posted August 7, 2010 at 10:40 am | Permalink

    Hey smigle staff i love smigle Because I love the rubers!!! I love the pigs i am collting them at the moment!!

  10. angie
    Posted August 13, 2010 at 11:42 pm | Permalink

    omg, i think smiggle is awesome and i agree that smiggle t shirts would rock, i know i would buy one!!! lol ❀

  11. Posted September 6, 2010 at 5:08 pm | Permalink

    omg i love smiggle so much that every one at school calls me the smiggle queen!!! πŸ™‚ even the teacher. !!!LOL

  12. christine
    Posted September 11, 2010 at 7:10 pm | Permalink

    i heart smiggle my room is so full i have to chuck some out and i started the smiggle trend a SH ( st Helenas)

  13. Sarah
    Posted September 30, 2010 at 3:33 pm | Permalink

    i luv ( ❀ ) all your stationary, smiggle!
    i also luv the newest things!

  14. Sarah
    Posted October 1, 2010 at 3:21 pm | Permalink

    im not trying to be mean or anything– but i think that the smiggle products are kind of expensive… 😦
    but i really like smiggle. πŸ™‚

  15. Sarah
    Posted October 1, 2010 at 3:54 pm | Permalink

    i ❀ u

  16. Sam
    Posted October 1, 2010 at 3:55 pm | Permalink

    i dont really like smiggle– its too expensive 😦 😦 😦 😦

    • Posted December 2, 2010 at 2:45 pm | Permalink

      they are not expensive okay i,m not trying to be mean

      • dr_frozo312
        Posted September 24, 2011 at 9:38 am | Permalink

        IF smiggle was cheaper like…heaps then we more people would buy things…LIKE ME πŸ™‚ :O πŸ™‚ πŸ˜‰ πŸ˜€

  17. Sam
    Posted October 1, 2010 at 3:55 pm | Permalink

    i dont really like smiggle– its too expensive sorry

  18. Emma-Lee
    Posted October 10, 2010 at 3:33 pm | Permalink

    I love smiggle but i have to admit it is expensive

  19. lili
    Posted November 9, 2010 at 1:23 pm | Permalink

    unfortunately smiggle is a tad expensive
    but it is sooooooooooooooooooooo awesome
    i lke it soo much i’m doing a project on it at school
    it’s really hard to find more info on smiggle…
    yay people are posting

    • Posted November 24, 2010 at 8:58 pm | Permalink

      smiggle rocks, but it’s super expensive. if you lowered the prices down, you’d have way more people buying your products.

  20. Emmy
    Posted January 11, 2011 at 2:55 pm | Permalink

    smiggle is awesome!!!

  21. Posted January 12, 2011 at 1:59 am | Permalink

    Hey staff of smiggle’s you are doing a wounderfull job. But just remain a single touch whereby there is no room 4 inbox so as to keep record and as well as recognition of chating mates. That may need easy contact. Thank you

  22. sarah
    Posted February 19, 2011 at 3:58 pm | Permalink

    i love smiggle, but it is too expensive for me and my friends. I would like to know why it is soooooo expensive. i would also like to see:

    1. smiggle clothes, handbags, shoes, etc

    2. more smiggle items like smiggle bedclothes, lampshades and maybe smiggle makeup and hair products that smell like the smiggle products.
    3. what about desktop items like fans?

    thanks for listening.

    smiggle rox! keep up the good work!

  23. Posted March 4, 2011 at 4:28 pm | Permalink

    i love smiggle things but were do you get them they smeel great my friend at school has some and they are awsome i think

  24. Chrisitne
    Posted March 7, 2011 at 7:08 pm | Permalink

    Okkkkkkk what is smiggle cause im getting these weird emails every day

  25. ilvJB
    Posted April 14, 2011 at 3:48 pm | Permalink

    helllo i lv jb!!

  26. Posted April 26, 2011 at 10:53 pm | Permalink

    i love smiggle! but now everyone copys me in school (i dont live in australia but i used to)

  27. liz
    Posted April 29, 2011 at 10:52 am | Permalink

    when are you coming to usa?

  28. Posted May 28, 2011 at 3:32 pm | Permalink

    I just love your stuff here at port. But could you bring a big smiggle shop down to so we can get more thing’s.

  29. Dobbee
    Posted June 6, 2011 at 3:21 pm | Permalink

    I luvvv smiggle soooooo much, I cant choose a colour crew as they r all awsum! Smiggle is totally the awsumest!!! πŸ™‚ xx

  30. Posted June 23, 2011 at 8:07 pm | Permalink

    hello ther i am a smiggle love and a officework lover !!

  31. Posted June 24, 2011 at 11:49 am | Permalink

    Hi, if you send your artwork through to customerservice@smiggle.com we’ll share it with our creative team.

  32. ashley
    Posted July 2, 2011 at 12:56 pm | Permalink

    They should sell smiggle stuff in other stores

  33. candygirl1189
    Posted July 31, 2011 at 5:25 pm | Permalink

    i love smiggle they’re the best. I mean, who really wants a boring out-of-fashion BIC pen when you can get the best pens from smiggle?? I got the BEST pencils ever from smiggle. They are so fuzzy!! πŸ™‚

  34. dr_frozo312
    Posted September 24, 2011 at 9:36 am | Permalink

    I love smiggle a lot. But i think that Smiggle should organize a group and have fundraisers for poor countries, such as Somalia right now. They should sell beaded bracelets, matching the colours and themes of that country in the park or something, have a sausage sizzle, a giant bouncy castle or something like that.
    They can have an indoor tent as a Creche for kids seven and under while kids ten and over should organize it.
    πŸ˜› Dr Frozo your awesome girl smiggle doctor!!

    • Posted October 13, 2011 at 10:50 am | Permalink

      Hi Dr Frozo, thank you for the email and suggestion. We do have a commitment to, is supporting great charities who believe strongly in the power of creativity and education. In Australia, Smiggle partners with The Smith Family – a national, independent charity that supports disadvantaged Aussie kids to get the most out of their education, so they can create bright, colourful futures for themselves. To find out more please refer to our website http://www.smiggle.com.au/tem/brightcolourfulfutures.tem

  35. Posted November 12, 2011 at 7:26 am | Permalink

    smiggle is the best shop anyone could go to i want to go there everyday but not trying to be mean can you’s make your products more cheaper you will more buyers!!!! good on you worlds most best shop!!!! πŸ˜€

  36. Kris
    Posted February 9, 2012 at 5:01 pm | Permalink

    I luv smiggle

  37. Courtney Edwards
    Posted February 26, 2012 at 1:20 pm | Permalink

    i live in the Jervis bay erea They have started a new shopping centre in Vincentia
    im wondering if you could put a smiggle store in there because i really love smiggles
    please pleaseeeeee

    thankyou Courtney pleaseeeeeeeeee

    • Posted March 20, 2012 at 9:31 am | Permalink

      Hey Courtney!

      Thanks for the suggestion, we’re always on the hunt for a new home πŸ™‚

  38. Posted June 9, 2012 at 8:33 pm | Permalink


  39. Posted June 9, 2012 at 8:34 pm | Permalink


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